FN

Faris Naber First sales hire Austin, TX

Revenue from zero.

  • $530K+ from a cold market
  • 4× the next-best rep’s sales
  • Systems still running after I left

Hi, I’m Faris.

I’m a first sales hire. I build the motion, then I sell with it.

Cold start, figure out what works, sell through it, and turn it into a system rep #2 can run.

Faris_Naber_Resume.docx See the work →

— On the kiosk. Austin —

Drag to spin ↻

Philip Morris International IQOS RepRally iDeal Motors Institute of Reading Development

TheReceipts

#3

of 1,800 reps nationwide · Rep Rally

I’m the one percent.
Not the top half. Not the top ten.

Guided trials in a month3×

Me72

Next-best rep24

Philip Morris International · IQOS

Sales in the same month4×

Me4×

Next-best rep1×

Philip Morris International · IQOS

$530K+

in sales from a completely cold market, into recurring revenue

Rep Rally
323

accounts in just over a year, from zero

Rep Rally
$3.7M

in four months

Ideal Motors
29

units in one month, the company record

Ideal Motors
#1

earner in the office

Ideal Motors
41%

close rate on inbound within three weeks

Institute of Reading Development

TheMotion

Great reps don’t need more hustle. They need the right process. I take strong reps and turn them into excellent ones: the right sales motion, the right system, the same steps every time.

  1. 01Approach
  2. 02Earn 30 seconds
  3. 03Get the product in their hands
  4. 04Demo
  5. 05Close
  6. 06Document what worked
  7. 07Turn it into a playbook
  8. 08Make rep #2 able to run it

The goal isn’t to be the only rep who can do it.

The goal is to build the motion another rep can run.

SelectedWork

Three sales floors. I built the system on each.

01 — Philip Morris International · IQOS · Austin

Philip Morris

A three-year-old program. I rebuilt how it sold.

3 years on the old approachI join. New system.

The program had been running for three years when I joined. I didn’t follow the existing playbook. I rebuilt the approach into a real system, and ran it the same way every time.

  1. Approach
  2. Hook
  3. Product in hand
  4. Full demo
  5. Close

More approaches → more trials → more sales

Then the system: script, territory strategy, objection framework and hiring loop. Brewco, the agency that took over the program, still runs it.

Guided trials, one month

72
Me
24
Next-best rep

Sales, same month

4×
Me
1×
Next-best rep

02 — Rep Rally · Texas

Rep Rally

A completely cold market, turned into recurring revenue.

Texas was a completely cold market with a cold approach: store owners who already carried a dozen vendors and wanted no more.

“No more vendors.” ↓ became the opening.

I repositioned around what Rep Rally does that they don’t. Then I widened the market from c-stores into wholesale-to-wholesale, and held the book through the Sept 2025 Texas category ban.

Then the system: I wrote the territory playbook and the cold-store workflow, and lead the fireside meetings that get new reps to their first 10–20 accounts faster.

1,800 reps nationwide. One of them is #3.

#3 of 1,800 · top 0.2% · hover the grid

Rep Rally Texas · cumulative sales from a cold start

0accounts
$0in sales
First 90 days 80+ accounts $100K in sales
Just over a year 323 accounts $530K+ in sales
Day 090 daysJust over a year
First 90 days80+ accounts · $100K
Just over a year323 accounts · $530K+

Accounts reorder, so sales compound as the book grows.

03 — Ideal Motors · Costa Mesa

Ideal Motors

No appointment system. So I built one, and broke the record.

When I joinedNo systemfor setting appointments
→
What I builtA motiononline lead funnels + scripts
→
ResultMore bookedmore cars sold than anyone

There was no system for setting appointments when I joined. I built a motion that booked more appointments, which meant more cars sold than anyone on the floor. The floor adopted the scripts.

$3.7Min four months
75+EVs sold

Units in one month · 29, the company record

29

Highest earner in the office

Where it started: at the Institute of Reading Development I found I have a drive to close. 41% close rate on inbound within three weeks.

ThePattern

I repeatedly turn personal sales execution into something repeatable.

  1. 01

    One rep

    Top 1% of 1,800

  2. 02

    One motion

    Approach to close, the same every time

  3. 03

    One playbook

    Script · workflow · objections

  4. 04

    Rep #2 can run it

    Brewco still runs it. Fireside meetings for new reps

  5. 05

    System

    Great reps become excellent ones

TheRecord

CRM · Salesforce · HubSpot · Zoho · Monday · Airtable  /  Dialer · Aircall  /  Languages · English · Arabic (native)

Let’s Talk

Have a product nobody knows how to sell yet?

If you’re building the first sales motion, that’s the work I’m interested in.

Let’s talk Download resume

farisnaber@icloud.com (951) 519-4504 Austin, TX