Tools / Pitch script generator
Pitch script generator
Pick how you're reaching out and what the business is missing. Get the script and the answers to the pushback.
Your script
When they push back
The five things owners say most, and what to say back. Keep it short and friendly.
What makes a website pitch work
Owners hear sales pitches every week. The ones that work are short, about their business, and end with something they can see. A few rules that hold up in person:
- Lead with their business, not your service. "I made something for Rosa's" beats "I build websites."
- Show, don't describe. A sample site with their name and photos does more than a minute of explaining.
- Ask one easy question. "Can I show you real quick?" is a smaller yes than "Do you want a website?"
- Leave a reason to talk again. If it's not today, get a day and time to follow up, then use the follow-up planner.
Before you pitch
- Check what they have now with the website audit checklist, so you know what to point at.
- Know your price before you walk in. Set it with the website price calculator.
- Go at a slow time. Mid-afternoon for restaurants, weekday mornings for shops and salons.
Questions
What is the best way to sell a website to a local business?
Show them their site before you ask for money. Build a quick version with their real name, photos and reviews, then walk in or call and show it on your phone. Owners say yes to something they can see far more than to an idea.
Should I walk in or call?
Walking in works best for restaurants, salons, shops and anywhere with a front counter. Call trades and service businesses that are out on jobs. Text or email is a good follow-up after either, not the first touch.
When is the best time to walk into a business?
Avoid the rush. For restaurants that's mid-afternoon between lunch and dinner. For salons and shops, weekday mornings right after opening are usually quiet. Ask for the owner by name if you know it.
What do I say when an owner says they don't need a website?
Agree first, then ask how new customers find them today. Most say word of mouth or Google. Point out that people who hear about them still search the name, and right now that search doesn't land anywhere they control.
Find your next client in 5 minutes
naber shows you local businesses with no website, builds theirs on the spot and bills them monthly. 7 days free.