Tools / Website audit checklist
Website audit checklist
Open their site on your phone. Tick what's true. Get a score and the pitch that fits.
Score
Biggest problems
Your opener
Why audit on a phone
Most people look up a local business on their phone, often while standing outside or driving past. A site that looks fine on a laptop can be slow, tiny and impossible to tap on a phone. Always check it the way their customers do.
How to use the score with an owner
- Pick the top three problems. Nobody wants a 20-point report. Three things they can see is enough.
- Show, don't tell. Hand them your phone with their site open and point at the missing call button or the old hours.
- Bring the fix. A sample site that solves all three is the strongest follow-up. Then price it with the website price calculator.
Ready to reach out? The pitch script generator writes the first message for you.
Questions
How do I audit a small business website quickly?
Open it on your phone, not a laptop, because that's how most customers see it. Then go down the checklist: can you find it on Google, does it load fast, can you call or book in one tap, are the hours and photos real and current.
What score means a business needs a new website?
Under 50 usually means the site is costing them customers and a rebuild is the easier sell. Between 50 and 75, pitch a refresh plus a monthly plan. Over 75, pitch a monthly plan for updates and extras like booking.
Should I show the owner the audit?
Yes, but keep it to the top three problems and show them on their own phone. Owners respond to what they can see, not a long report.
Does this tool scan the site automatically?
No. You check each item yourself, which takes about two minutes and works on any site, including Facebook pages and listings.
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